Dr Peter Brukner OAM

2 mins read

It’s a question we’re sometimes asked: “Why isn’t the Defeat Diabetes Program free? Why do I have to pay?”

We took your question to the top and asked Defeat Diabetes founder Dr Peter Brukner to give you the low down.

Why pay for the Defeat Diabetes Program?

Hi, it’s Peter Brukner here, the founder of Defeat Diabetes. I’m occasionally asked why the Defeat Diabetes Program isn’t free. 

Perhaps if I explain the background to Defeat Diabetes, it might help.

I have been waiting a long time for one of the Government or industry-funded organisations to produce a dietary program to send type 2 diabetes into remission, but alas, so far, nothing. So we decided to do it ourselves.

The time factor

To produce an app-based program such as this is time-consuming and expensive. As far as time goes, I spent last six months researching and developing the program virtually full-time without payment. Dr Paul Mason and Nicole Moore Master Nutr. APD also put in enormous amounts of time.

The financial investment

Producing more than 100 hours of video and numerous articles and recipes not only takes a lot of time but also requires a lot of money. The tech aspects of creating an app are also not cheap.

We have already spent over $1M creating the program. We have funded all of this out of our own pockets – no Government support, no industry support. Subscription costs to similar programs overseas cost twice as much (UK) and up to six times as much (USA), but we were desperate to keep the costs as low as possible.

The benefits of joining the Defeat Diabetes Program

Two dollars a week is not much to pay when the likelihood is that you will gain hundreds of dollars of benefits such as reduced medications and doctors’ visits, not to mention the long-term reductions in health costs and work absenteeism associated with type 2 diabetes. What is your health worth?

The bottom line

So I am sorry we have to ask you to pay, but given the potential benefit to your health, I consider it a small price to pay – $2 per week – to put your diabetes into remission.

I hope that helps you understand where we are coming from. We are committed to reducing the incidence of type 2 diabetes in Australia and are continuing to work on the program creating additional content to achieve this goal.

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