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Pure, White and Deadly: How Sugar is Killing Us and What We Can Do To Stop It

Using everyday language and a range of scientific evidence, Professor Yudkin explores the ins and out of sugar, from the different types - is brown sugar really better than white? - to how it is hidden inside our everyday foods, and how it is damaging our health.

Sugar. It is killing us.

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"Sugar. It's killing us. Why do we eat so much of it? What are its hidden dangers?

In 1972, when British scientist John Yudkin first proved that sugar was bad for our health, he was ignored by the majority of the medical profession and rubbished by the food industry.

We should have heeded his warning. Today, 1 in 4 adults in the UK are overweight. There is an epidemic of obese six month olds around the globe. Sugar consumption has tripled since World War II.

Using everyday language and a range of scientific evidence, Professor Yudkin explores the ins and out of sugar, from the different types - is brown sugar really better than white? - to how it is hidden inside our everyday foods, and how it is damaging our health.

Brought up-to-date by childhood obesity expert Dr Robert Lustig M.D., his classic exposé on the hidden dangers of sugar is essential reading for anyone interested in their health, the health of their children and the health of modern society."

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What our readers are saying

Arguably the leading nutritionist of his time

The Guardian

Yudkin was far ahead of his time with his idea of nutrition as a subject of great breadth: not just the study of the composition of foods, but the importance of enjoying a variety of fresh foods, and the recognition of the psychological and social factors that cause us to choose certain foods and avoid others

Independent

[A] valiant . . . attempt to warn us against our lust for sucrose

British Medical Journal

About John Yudkin

John Yudkin (1910-95) was a British physiologist and nutritionist, whose books include This Slimming Business, Eat Well, Slim Well and This Nutrition Business. He became internationally famous with his book Pure, White and Deadly, first published in 1972, and was one of the first scientists to claim that sugar was a major cause of obesity and heart disease. Robert H. Lustig, MD has spent the past twenty years treating childhood obesity and studying the effects of sugar on the central nervous system and metabolism. He is the Director of the University of California, San Francisco Weight Assessment for Teen and Child Health Program and also a member of the Obesity Task Force of the Endocrine Society. His YouTube video lecture, 'Sugar- The Bitter Truth', has received over six million hits, and his book Fat Chance- Beating the Odds Against Sugar, Processed Food, Obesity, and Disease was first published in 2012.

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